Ad Council

Setting a place to meet in case of an emergency is a simple task that can go long way should disaster strike. Still, an "it can't happen to us" mindset has created complacency among many Americans, despite the devastating natural disasters over the past few years. In this campaign, we created urgency around emergency preparedness by showing what happens if you aren't prepared, if you don't have a plan.

© 2020 Matthew Moyer

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The work of New York-based

Copywriter/Creative Director​

Matt Moyer moyer63@gmail.com