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Ad Council

For families, having a set place to meet is crucial should disaster strike. Still, an "it can't happen to us" mindset has created complacency among many Americans. In this campaign, we created urgency around emergency preparedness by showing what happens if you don't have a plan.

© 2024 Matthew Moyer

The work of New York-based

Copywriter/Creative Director​

Matt Moyer moyer63@gmail.com

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