Busch Beer

When Anheuser-Busch decided to revive their most iconic value brand, I was lucky enough to lead the creative charge. The work drew from their classic 70s & 80s work, while introducing a new character and a more comedic approach. The "Buschhhhh" campaign launched during the 2017 Super Bowl. From there, I worked to relaunch the brand's Instagram, Twitter and website, while also focusing on their racing sponsorship. The campaign continues evolving today, and I still occasionally visit one of the three bars in Manhattan that serves Busch on tap.


In addition to leading the TVC work, I also spearheaded social. The work launched across all major social platforms during the Super Bowl and continued afterward, building brand equity.

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