top of page

Busch Beer
This was a fun one. Busch always had a place with rural beer drinkers who love to fish and hunt. The challenge from Anheuser-Busch was to expand Busch beyond their core drinkers, while still maintaining the brand's heritage. I helped lead creative efforts on this, which kicked off with this Super Bowl spot below.

In addition to leading the TVC work, I also headed social. The work launched across all major social platforms during the Super Bowl and continued afterward, building brand equity.

buschhhhh up.gif
Granger Smith.png
busch social ad screenshot.png
remi screenshot.png

© 2023 Matthew Moyer

bottom of page