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Busch Beer Super Bowl

This was a fun one. The challenge from Anheuser-Busch was to expand Busch beyond their core drinkers of outdoorsfolk, while still maintaining the brand's heritage. I helped lead creative efforts on this, which kicked off with this Super Bowl spot below.

In addition to leading the TVC work, I also headed social. The work launched across all major social platforms during the Super Bowl and continued afterward, building brand equity.

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