One Decisions for US
The pandemic laid bare many of the inequalities in this country, especially longstanding ones around healthcare. In many states, vaccination rates for Black Americans and Latinos are lower than average, stemming from a longstanding distrust of the healthcare establishment.
We partnered with spoken word artist Justice Davis to create an emotionally connective work that acknowledges distrust and hesitancy, while creating a sense of empowerment that comes with getting vaccinated. The poem is part of a broader campaign that includes social and OOH.
"One Decision" Full Video
"One Decision" :30