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During the 2018 Super Bowl, we introduced the world to the man whose "Bleep Don't Stink." It was part of a broader effort to get Febreze into bathrooms before the big game. Chips. Dip. Febreze. We got it on shopping lists everywhere and it led to an immediate sales spike. 

Below is a :60 version of the :30 that aired.


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Case Study Video

The spot was featured in Time, Forbes, Rolling Stone and The Wall Street Journal.

© 2023 Matthew Moyer

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