For Johnson & Johnson Vision Care, I created, developed and executed "The Lens That Changes Everything" campaign.
It was a global effort, brought to life through TVC, print and social.
Many brands come to you with an established, existing impression in consumers' minds. Herbal was one of those brands. Their "moaning" commercials were a huge hit in the 90s and 00s, but today's audiences want less sexy and more sustainable. These videos I created helped evolve the brand and turn around sales.