LabCorp
The pandemic brought a greater awareness of health and an immediate need to assess it. That’s why LabCorp introduced their OnDemand tests, which offer quick, easy answers to nagging questions about what’s going on with you. These spots are part of their “Go Test Yourself” campaign for the launch.
Acuvue
For Johnson & Johnson Vision Care, I created, developed and executed "The Lens That Changes Everything" campaign.
It was a global effort, brought to life through TVC, print and social.
Herbal Essences
Many brands come to you with an established, existing impression in consumers' minds. Herbal was one of those brands. Their "moaning" commercials were a huge hit in the 90s and 00s, but today's audiences want less sexy and more sustainable. These videos I created helped evolve the brand and turn around sales.