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LabCorp

The pandemic brought a greater awareness of health and an immediate need to assess it. That’s why LabCorp introduced their OnDemand tests, which offer quick, easy answers to nagging questions about what’s going on with you. I wrote these spots as part of their “Go Test Yourself” launch campaign.

Acuvue

For Johnson & Johnson Vision Care, I was the copy lead on "The Lens That Changes Everything" campaign.

It was a global effort, brought to life through TVC, print and social. 

Herbal Essences

Many brands come to you with an established, existing impression in consumers' minds.  Herbal was one of those brands. Their "moaning" commercials were a huge hit in the 90s and 00s, but today's audiences want less sexy and more sustainability. These videos I created helped evolve the brand and turn around sales.

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