PNC Cashbuilder
To launch PNC Bank's new Cashbuilder credit card, I thought we should speak directly to those who are used to "getting more."
PNC Christmas Price Index
Every year, PNC bank calculates the real-world cost of all 12 gifts from the song "The 12 Days of Christmas." The numbers are compiled to form a report known as "The Christmas Price Index." Turning these numbers into a playful digital experience was a challenge--and for three years I had the pleasure of doing so as one of the lead creatives. The efforts were well worth it.
Gillette Labs
The Heated Razor from Gillette Labs delivers an elevated shaving experience, similar to a hot towel shave you would get from a professional. The razor itself is part of an effort by Gillette to innovate, and create broader interest in the brand, without simply adding more blades. This execution brings to life the heightened comfort of a heated shave, within the context of everyday use at home.
