PNC Bank

Every year, PNC bank calculates the real-world cost of all 12 gifts from the song "The 12 Days of Christmas." The numbers are compiled to form a report known as "The Christmas Price Index." Turning these numbers into a playful digital experience was a challenge--and for three years I had the pleasure of doing so as one of the lead creatives. The efforts were well worth it.

 

2012 Christmas Price Index
mayanpricereveal copy
milk maids price reveal copy
final price
2011 Christmas Price Index
pnc_cpi_map_v01.03
fluctuationfarms
percentage peak
Index falls

© 2020 Matthew Moyer

  • Instagram

The work of New York-based

Copywriter/Creative Director​

Matt Moyer moyer63@gmail.com

fluctuationfarms