Sierra Trading Post
In the world of outdoor goods and apparel, there are the high-end retailers like REI, and then sporting goods stores like Dick's. Sierra Trading Post offers a middle ground between the two. By offering off-price, name-brand merchandise, they appeal to customers who are looking for both quality and value. We created and developed much-need voice for the brand. Our efforts started with a launch video, and continued with TV spots, radio and social executions.