Walmart Holiday 2021
When Walmart launched their "Joy. Fully" campaign in late 2021, they were looking for a way to bring back some of the holiday cheer lost during the pandemic. "Joy Globes" did that with three larger-than-life snow globes outside one of the retailer's busiest stores. The inflatable globes housed a toy factory, working photo studio and hot chocolate machine. Each had a steam-era look, and served up countless gifts, sips and smiles.
For this project, I helped out the Momentum team with the copy, covering everything from UX, to social and signage. It was nice working on something that merged experiential with storytelling, to bring much-needed smiles to so many.