When Walmart launched their holiday campaign in late 2021, they were looking for a way to bring back some of the yuletide cheer lost during the pandemic. "Joy Globes" did that with three larger-than-life snow globes outside one of the retailer's busiest stores. The inflatable globes housed a toy factory, working photo studio and hot chocolate machine. Each had a steam-era look, and served up countless gifts, sips and smiles. For this project, I helped out the Momentum team with the copy, covering everything from UX, to social and signage. It was nice working on something that merged experiential, storytelling and the spirit of the holiday season.